Brand Style Guide - Forward after Fifty

Mood Board

Main Logo

Typography

Karla

Used for headings, always in bold, and in main brand colour purple.

Domine

Used for all body copy in normal weight, and in button text (in bold).

Brand Imagery

Colours

#ebbf2c

#bc9923

#967a1c

#7b6417

#f1d470

#f9edc4

#fdf7e5

#47075a

#390648

#2d043a

#25042f

#82578f

#ccbad1

#e9e1eb

#6207b3

#4e068f

#3f0472

#33045d

#9457cb

#d3baea

#ece1f6

#a49aef

#837bbf

#696299

#56507d

#c1baf4

#e6e3fb

#f4f3fd

#e2e4f6

#b5b6c5

#90929d

#767780

#ebedf9

#f7f7fc

#fbfcfe